Ways In Which You Can Become Wealthy Through Rich Results
Gone are the days when search results were exclusively text links. Search results today are comprised of pictures, videos, texts and even maps. A blogger competing with a video in search results may not seem like fair competition but it is the way the internet is today and you have to adapt and move with it. Today, to succeed you have to ensure that you have great content and this is what is termed as rich results. This article seeks to educate the reader on a number of rich results and how to implement them as strategies.
Let us start off by looking at video results as our first rich result. In the past, one had to click on a tab named video to get access to videos for their search results and this stopped a lot of people from viewing video content. Today, videos are having a lot of views because Google saw an opportunity to capitalize on videos by giving them a special section on the results page.
The second rich result we will look at is rich ads. For many years now, ads have been part of Google’s search results. It is only recently that ads have started appearing at the top of search findings. It is not possible for one to compete with ads because they are usually paid for and hence elevated before any content. It becomes harder to promote your content while competing with these ads because they contain visuals, which are typically attractive to browsers, and information to do with the companies being advertised. For those who cannot afford to promote their products on the ads, you have to ensure that you implement strategies that will ensure you do not lose your clients to the ads.
The third rich result is map snippets. Map snippets are a list if locations for one to get whatever they are looking for. Information contained in map snippets includes a business’ address, its photos, its working hours and information about what it provides. A balance is created between those with map snippets and those without by Google failing to give links to access the websites of businesses with map snippets at the original search results. Businesses without map snippets tend to have a lot of online customers whereas those with map snippets get a lot of physical customers.
As a business owner looking to make sales, you have to ensure that you get listed by Google. Ensure that you are listed because you will instil more confidence in your potential clients if they have your contact information.