A Quick History of Marketing

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Fundamentals of Digital Marketing

In the modern world, there is no business which should ignore digital marketing. While some people tend to mistake digital marketing for online business, even a brick and mortar business will still need digital marketing for it to prosper in the modern world. As a matter of facts, every business in the modern world should consider utilizing digital marketing as this is where customers are.

One of the aspects you would need to know is that most people in the modern world are so much into mobile browsing. One would be amazed to note that more than 50% of the browsing tends to be done through mobile devices. One would lose the entire 50% of the people who tend to use their mobile devices especially where he or she does not make the website responsive to smart devices. In the same line, one would be sure to lose traffic on his or her website and hence end up getting ranked lower on the search engine. In a case where the website ranks lower, newer customers who may be searching for the products related to the business may end up going for businesses that offer the same products.

To some extent, digital marketing tend to involve so much impulse shopping. One would need to be more accessible. In a very short time, most customers tend to have made their decisions on whether to buy a given product or not to buy the product in question. For the digital marketing to be effective, it would be essential to make sure that your business has a website or any other platform that operated on 24/7 basis to cater for customers at any day or time.

It would also be essential to know that a mobile app would also work miracles. You would be amazed to note that things businesses used to invest in in the past are no longer a priority in the modern digital marketing. Some clients do not want to go through the hassle of searching the internet to your business but want an app they cause to easily reach your business. In a case where there is no app for your business, it is time you would need to think of one especially for customers who keep coming.

One would also need to note that digital marketing also tend to involve branding and brand management. While in the past branding was all about printing of business cards, having a logo and ensuring a website, the modern branding has everything to do with communicating to the customers. Branding in the modern time has to do with resolving problems in all avenues the customers try to reach the business or communicate to the business. Even as one focus on digital marketing, one would need to make sure that the customer care both online and at the business handle the customers in the best way possible.

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