You Don’t Need to Have a Website to Build your Online Brand
It is believed that over 200 million websites exist today. Now, just imagine how it would be like if the over 7 billion of the world’s population each had a website. It is without a shadow of a doubt very important to have a website at this time and age. It is the first point of contact with your customers, allowing them to have a feel of your professionalism and what you have to offer. Unfortunately, having a website may be a costly affair especially when you want to create a lasting impression on your customers.
No doubt when you have a professionally done website you will be able to customize it for personal and business branding. Perhaps you may argue there are free website builders such as WordPress that allows you have this site for free; but what is there at stake for you? Today’s digital generation expects nothing short of a professional, user-friendly and attractive website, which is not what you get with the free web development tools. But that doesn’t mean you shouldn’t get your personal or online business branding; continue reading to learn ways through which you can create the perfect online identity without a website.
A decade or so ago, social media platforms were for connecting with family and friends, sharing photos of you and your cute fur baby and yes, stalking that crush of yours that broke your heart. Fast forward to today and social media is the next big thing when it comes to online branding. So powerful are the social media platforms that they can build or crush any career and business today. There are many social media platforms today from Twitter and Facebook to Pinterest, LinkedIn, Snapchat and Instagram to mention but a few. The choice of platform you use for your online branding will be determined by a couple of things. First and foremost you need to identify your online branding goals. These goals such as starting a new business, selling your products or attracting an employer will help you pick the right platform to use for online branding.
Youtube is the other tried and tested solution to successful online branding without a website. If you didn’t know by now, youtube is owned by Google, the largest search engine used in the world today. Just ensure you are uploading video clips that are relevant to your brand, and you will be well on your way to getting targeted traffic.
If you don’t know how to brand yourself online even after reading this article, it could be time to engage the services of an online marketing/branding agency. Be sure to find a good agency with experience and tools to help you get started with online branding, and you are sure to succeed.